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On our recent European adventure, we discovered the authentic side of Portugal in the Algarve and magical Alentejo. When I started planning my trip to Portugal, I received more mixed information and varying opinions than any trip in my recent memory. From some, I heard that Portugal was incredible, unspoiled, and beautiful with all the best features of Europe without the massive crowds, tour groups, or exorbitant prices.

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I listened to stories about the outstanding food with delicious fresh fish, enormous lobsters, seafood stews, homemade desserts, and crisp wines. Friends raved about the stunning scenery, clean beaches, well-preserved medieval towns, and beautiful cities.

I got feedback from others that the country was crowded, overdeveloped, and nearly devoid of charm and authenticity. I heard that it was hard to find a spot on the beach, almost impossible to get truly local food and that the hotels, condos, and apartment buildings had overtaken the once stunning coastlines. I was not yet sure how to plan my own version of this Portugal 10 Day Family Vacation, but I was determined to find out how one relatively small country could conjure such mixed emotions and opinions. When we arrived in the airport of Faro and headed to the rental car agency, the man who checked us out was surprised that we could drive a manual vehicle, would be venturing out past the tourist meccas of Algarve, and that we aimed to see and experience an authentic, off-the-beaten-path side to his country.

Why Not Lagos

When we mistakenly arrived in Lagos because our navigation could not register the address of our hotel, I immediately understood where the negative comments arose from. The city was large, overbuilt, and crowded. While the marina held some lovely stores and the historic streets were clean and organized, there was no indication that we were actually in Portugal.

For all the construction, apartment buildings, and fish and chip shops, we could just as quickly have landed in any of the other sadly overdeveloped coasts of Europe. Everyone spoke English. Few spoke native Portuguese. It was a cliché and disappointment, but I was determined to look deeper.

To find our hotel location, we had to take down handwritten directions from the receptionist who spoke moderate English and told us that navigation could not register the address as it did not actually exist (yet). We would have to drive along the coast. When we were approximately halfway past the signs for the beach of Luz, turn off and look for a billboard with directions toward Dona Maria and an unmarked yellow building containing the reception. Disorganized and slightly maddening? Sure, but this was a far better alternative for us than the town from which we had just come.

It took us many wrong turns and some interpretative requests for directions from older Portuguese passersby’s who spoke no English to locate the correct “yellow building” without a sign amongst a sea of other yellow buildings on a beaten-down road. For more inspiration check out our article on How to Plan the Perfect Adventure Based Itinerary to Portugal. 

Burgau, Portugal

Magical Villages

The hotel we had chosen was a bit of a disappointment, the result of last-minute changes to our itinerary when I decided to add the Algarve region to our Portugal adventure. The rooms were run down and did not live up to their 4* claims (something that frequently happens in Europe, stars are a relative designation open to interpretation), but it had a glorious view and a perfect location. If you are looking for an authentic Portugal experience in Algarve, our recommendation is to stay in Carvoeiro or one of the other nearby towns.

The development was lovely and clean, with some spectacular homes clinging to the hills and overlooking the ocean. But the best part was the hiking path in front of our room that ran along the ocean’s cliffs, connecting two tiny and perfectly authentic villages. Turn left, and a ten-minute walk brought us to a spectacular little town of Luz with a glorious beach, delicious seafood restaurants, tiny cafes, and a few gelato shops. Turn right, and another 15-minute walk brought us straight down the side of a cliff into the tiny village of Burgau. This is precisely the authentic side of Portugal’s Algarve and magical Alentejo we were looking for.

Benagil Caves, Portugal

Benagil Caves, Portugal

This was the Portugal I had imagined.  Intimate cobbled streets, pastel-painted houses, clothes hanging on lines outside the windows, and locals playing with their children in the waves. Undoubtedly, there were tourists, but for a day in mid-July, we could have our pick of spots on the beach, never waited more than 10 minutes for a table, and had some of the most incredible and inexpensive seafood of our lives.

We spent our time exploring the villages by our hotel and the stunning beach towns of Carvoeiro and Salema, where we had the best meal of our entire trip at Agua Na Boca, a quaint restaurant where the owner was our waiter. We ventured into Sagres in search of surf-worthy waves but finding instead the remains on an ancient fortress and nearly abandoned beach. We took a precarious boat ride to explore the famous Caves of Benagil and swam in the chilly waters of the wild Atlantic Ocean. Choosing to enter Lagos only for the necessity of catching our boat ride, we clung to the yet unspoiled villages and tiny coved beaches.

Authentic Alentejo

While the Algarve gets most of the attention, beyond its better known resort towns lies a landscape that remains refreshingly undeveloped. Just north, Alentejo moves at a slower pace. It is a region shaped by culinary traditions, vineyards, ancient settlements, and long stretches of coastline that feel largely untouched. Development here has been deliberate, slow and in many places, barely perceptible, which is precisely its appeal.

On our drive toward Cascais, we explored only a small portion of Alentejo, enough to understand how much more there is to see. The experience left me feeling that I had only barely scratched the surface and could not wait to return for more. This is a part of Portugal that invites time, patience, and repeat visits, not a checklist approach. I am already planning a future stay at L’AND Vineyards Relais & Châteaux for an ideal base to explore much more of this region. Set among vineyards and open plains, this eco hotel represents the kind of thoughtful hospitality that aligns naturally with Alentejo’s character.

This area, mostly known for wineries and vineyards, is also home to some of Portugal’s most stunning beaches and coastlines, yet few visitors are lucky enough to see them. There are also remarkable traces of long-lost civilizations, Roman ruins, Arab forts, and the simple churches of early Christianity. Sadly, we did not have the time to explore the Rota dos Castelos (Castle Route), which connects the lovely medieval villages of Nisa, Castelo de Vide, Marvão, Portalegre, and Alter do Chão, but we did visit the beaches.

Straddling the Northern border between Algarve and Alentejo, in the natural park of the Costa Vicentina lies one of the beautiful beaches in the world, Odeceixe. We spent a day here, but one could easily spend a summer and maybe even a lifetime. Bridging the gaps between past and present, tradition and progress, the town of Odeceixe clings to its roots as steadily as the homes clinging to the cliffs.

Salema, Portugal

From there, we ventured on to one of the most charming towns in Europe in Zambujeira do Mar, where most of the menus were in Portuguese, and our waiter had to grab a friend so we could place our order, not entirely sure what we would be getting. Locals and tourists were co-existing everywhere we went in a blissful display of holiday relaxation and authentic happiness.

Our children played in the ocean and got yelled at by lifeguards who they could not understand but could gather that they had ventured too far into the unpredictable sea. They made friends with children who were curious to hear my children speaking a language usually reserved for television cartoons.

Zambujeira do Mar, Portugal

Zambujeira do Mar, Portugal

We went off the beaten path, never feeling unsafe, unwelcome, or disappointed. Instead, finding charm, culture, history, and challenges brought us closer as a family and as people in this big world. This was Portugal  – the way we imagined and one who will have us coming back to over and over again. Discovering the authentic side of Portugal’s Algarve and magical Alentejo gave a true sense of the beauty and charm of this country.

Of course, it would have been simpler to book the trendy hotels found in Lagos, or Faro, which many travelers are happy to call home.  However, for our family, avoiding the chaos and frustration of getting lost along unmarked roads would have meant missing out on the beauty of a country hidden just around the corner and the charming locals anxiously awaiting to share their culture, cuisine, and boundless hospitality.

Where to stay in Algarve and Alentejo

All properties below are vetted, preferred hotels and eligible for BTA amenities.

If your goal is to experience the quieter, more authentic side of the coast, consider basing yourself near Carvoeiro (or a neighboring village) and day-tripping to the headline sights. If you prefer a more resort-forward stay with a broader amenity set, you will find excellent options around Albufeira.

Algarve Best Hotels & Where to Stay

  • Kimpton Atlântico Algarve (IHG)
    A polished, approachable luxury base in Albufeira. Well suited to travelers who want a resort stay with good access to beaches, dining, and well located day trips across the central Algarve.

 

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  • W Algarve (Virtuoso)
    Contemporary and design forward with a social energy. Best for couples or friends drawn to a lively atmosphere and a destination where dining and cocktails are a central focus.

 

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  • EPIC SANA Algarve (Preferred Hotels & Resorts)
    Calm, restorative, and discreetly refined. Appeals to travelers who prioritize downtime, beach and pool focused days, and a quieter resort experience without sacrificing service or setting.

 

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  • Vila Vita Parc (Virtuoso)
    A classic choice in Porches for travelers who prefer to make the hotel the destination. Known for its breadth of amenities, established reputation, and an unhurried, all in one resort experience.

 

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  • Conrad Algarve (Virtuoso)
    Sleek and service driven near Quinta do Lago. Particularly well suited to travelers focused on golf, upscale dining, and a more residential, refined corner of the Algarve.

 

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  • Viceroy at Ombria Algarve (Virtuoso)
    Nature connected and set inland near Loulé. A good match for travelers seeking countryside calm, contemporary resort design, and straightforward access to the coast.

 

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  • Bela Vista Hotel & Spa (Virtuoso)
    Intimate and romantic in Portimão. Best for travelers who value atmosphere and wellness, and who prefer a boutique setting rather than a large scale resort.

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Alentejo

  • L’AND Vineyards (Relais & Châteaux)
    Best for: Wellness · Local immersion
    A serene, design-led vineyard retreat near Montemor-o-Novo, well positioned for time in Évora and the local Alentejo countryside. This is the Alentejo at its most restorative: unhurried days shaped by wine culture, a strong sense of place, and a wellness focused experiences.

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